Mar 11 2010

HP rolls out ‘Let’s Do Amazing’ ad campaign

We’d already gotten word of HP’s new $40 million “Let’s Do Amazing” ad campaign earlier today, but the company has just now rolled out its first series of ads to give us some indication of how all that money is being spent. Somewhat curiously, for an ad campaign partly intended to reintroduce the HP brand to consumers, the ads stray pretty far beyond HP’s consumer products (including a trip to a UPS sorting facility and the Venetian’s IT department), but we do at least get to see Dr. Dre extol the benefits of HP Beats audio — not to mention a little beatboxing from Rhys Darby of “Flight of the Conchords,” who serves as the host of the ads. Head on past the break to check out the Dre ad and HP’s introduction video, and hit up the link below for the rest of the series.

Continue reading HP rolls out ‘Let’s Do Amazing’ ad campaign

HP rolls out ‘Let’s Do Amazing’ ad campaign originally appeared on Engadget on Thu, 11 Mar 2010 16:31:00 EST. Please see our terms for use of feeds.

Permalink   |  HP YouTube Channel, HP  | Email this | Comments

Mar 11 2010

Stihl’s autumn calendar automatically rips through to tomorrow

Unless they’re incredibly quiet or potentially explosive, you won’t find us waxing poetic (or even prosaic) about leaf blowers. But if a company that produced leaf blowers made a motorized calendar that tore off its own pages? We’d tell you about that in a heartbeat — even if the wonderfully wasteful contraption turned out to be a viral ad by agency Euro RSCG rather than an actual household organizer, and even if its pages aren’t nearly as saucy as Stihl’s usual NSFW fare. Believe it or not, there’s no blade inside that brushed aluminum shell; the process works by ripping out the bookbinding thread along the calendar’s spine using a motorized reel. Join us in celebrating the wonder of pressed dead wood floating to earth all by its lonesome with a short video after the break.

Continue reading Stihl’s autumn calendar automatically rips through to tomorrow

Stihl’s autumn calendar automatically rips through to tomorrow originally appeared on Engadget on Thu, 11 Mar 2010 08:33:00 EST. Please see our terms for use of feeds.

Permalink   |  DirectDaily  | Email this | Comments

Mar 11 2010

HP ropes in Dr. Dre for ‘Lets Do Amazing’ personality makeover

When you think about HP, do you think about printers or maybe IT outsourcing? How about HP smartphones, ever think of them? You do know that HP still sells iPAQs right? That’s ok, we have to remind ourselves too, occasionally, and therein lies the problem: most consumers don’t have any idea what HP’s 300,000 employees are up to… or even care. (Ever encounter a rabid HP fanboy before?) While the enthusiast community is certainly anticipating the release of HP’s Slate or next Voodoo device, you’d be hard pressed to find any “normal people” who have even heard of them. So what’s HP to do?

Starting this weekend, HP will be blitzing the airwaves with its first advertising campaign in more than five years. The $40 million, eight-week “Lets Do Amazing” campaign features a number of celebs like “zany” comedian Rhys Darby and photographer Annie Leibovitz in pitches meant to give the very serious company a lighthearted makeover while explaining what it does. Hell, even HP fave Dr. Dre was convinced to shill, though knowing HP they’ll probably use his given name of Andre Romelle Young.

HP ropes in Dr. Dre for ‘Lets Do Amazing’ personality makeover originally appeared on Engadget on Thu, 11 Mar 2010 06:51:00 EST. Please see our terms for use of feeds.

Permalink   |  Wall Street Journal  | Email this | Comments

Mar 8 2010

HP Slate makes an appearance to show off Flash, stays for a rock concert

digg_url = ‘http://digg.com/gadgets/HP_Slate_makes_an_appearance_to_show_off_Flash’; It shouldn’t be any surprise that the HP Slate supports Flash, since it runs Windows 7, but we’ve seen so little of the device since Steve Ballmer first waved it around at CES that we’re still totally intrigued by this video from Adobe showing it in action. Yep, there it is, playing video, running casual Flash games, and using AIR applications. We also get a quick shot of the on-screen keyboard, which looks like a mildly tweaked version of the standard Windows 7 keyboard. We can’t say until we use it, but it certainly doesn’t look like it’ll be fun to type on. Interestingly, Flash is said to be hardware-accelerated on the Slate, which suggests something other than a bone-stock Atom setup in there — we’d guess it’s an Atom plus a Broadcom Crystal HD Accelerator, but there’s a chance it’s something else entirely. HP’s also posted up a new marketing video, which bears a striking resemblance to last night’s iPad commercial — until the end, which frankly makes no sense. Check ‘em both after the break.

[Thanks, Rick]

Continue reading HP Slate makes an appearance to show off Flash, stays for a rock concert

HP Slate makes an appearance to show off Flash, stays for a rock concert originally appeared on Engadget on Mon, 08 Mar 2010 13:18:00 EST. Please see our terms for use of feeds.

Permalink   |  YouTube  | Email this | Comments

Mar 7 2010

First iPad ad premieres during the Oscars

digg_url = ‘http://digg.com/apple/First_iPad_ad_premieres_during_the_Oscars’; Apple’s doing the Oscars up right tonight — not only was Steve Jobs making friends on the red carpet, but the company ran the first iPad ad just now during the broadcast. It’s pretty much what you’d expect out of an Apple ad, but, you know, more magical. Get ready for a blitz of these as we lead up to April 3. Video after the break.

[Thanks to everyone who sent this in]

Continue reading First iPad ad premieres during the Oscars

First iPad ad premieres during the Oscars originally appeared on Engadget on Sun, 07 Mar 2010 21:10:00 EST. Please see our terms for use of feeds.

Permalink   |  Apple  | Email this | Comments

Feb 16 2010

LG’s Feeney robot mascot sells air conditioners… with style

LG’s new robot mascot has already been out and about for a little while, but it now finally has a name thanks to a recent contest — “Feeney” — and a whole new lease on life. Not content to simply be an average air conditioner spokesbot, Feeney has taken the job to new, CGI-enhanced heights, and shown that even Olympic dreams can come true, with the help of a Whisen air conditioner. But don’t take our word for it. See Feeney work his magic after the break.

Continue reading LG’s Feeney robot mascot sells air conditioners… with style

LG’s Feeney robot mascot sells air conditioners… with style originally appeared on Engadget on Tue, 16 Feb 2010 17:03:00 EST. Please see our terms for use of feeds.

Permalink   |  Plasticpals  | Email this | Comments

Feb 16 2010

Verizon ‘vampire’ ad rips off Twilight, sticks it to AT&T

digg_url = ‘http://digg.com/tech_news/Verizon_vampire_ad_rips_off_Twilight_sticks_it_to_AT_T’; Hey, remember how all the lawsuits got dropped over the holiday period and we thought AT&T and Verizon would finally start to coexist like mature entities engaged in a civilized industry? Yeah, that didn’t last very long. Verizon is back with a biting ad campaign that continues poking fun at AT&T’s 3G coverage. The consumer is appropriately a vampire, whereas the young maiden keen on being consumed turns out to be… well, it’s more fun if we just let you watch it without any more spoilers. Needless to say, it’s some of Verizon’s funniest work yet. Head on past the break to see it.

[Thanks, Jay]

Continue reading Verizon ‘vampire’ ad rips off Twilight, sticks it to AT&T

Verizon ‘vampire’ ad rips off Twilight, sticks it to AT&T originally appeared on Engadget on Tue, 16 Feb 2010 06:25:00 EST. Please see our terms for use of feeds.

Permalink   |  YouTube  | Email this | Comments

Page 1 of 612345»...Last »
UBD Moneymaker Theme by Unique Blog Designs & Phillip van Coller