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Each week Ross Rubin contributes Switched On, a column about consumer technology.

In the 10 billionth song that Apple sold through iTunes, Johnny Cash’s “Guess Things Happen That Way”, a man other than Steve Jobs famous for black attire bemoans the happenstance of his romantic misfortune. But nothing could be further from the story of iTunes, in which Apple’s meticulously crafted ownership of the end-user experience led to a dominant position in music sales. Now, on the dawn of releasing a new device that could be to television shows what the iPod was to music, Apple has an opportunity to create as commanding a lead in TV distribution — if it is willing to again capitulate to consumers’ media consumption habits.

Apple has enjoyed great success with iTunes in part because it adopted the purchase-to-own model that had been so successful with CDs and records before them. However, Apple didn’t simply mirror that model. By allowing consumers to purchase the vast majority of songs as singles, it provided better perceived value, Such an option was also a natural fit for the iPod, where playlists made it trivial to create the digital equivalent of “mix tapes.” The iPod’s capacity for thousands of songs was also no match for most albums that typically had a dozen or so songs.

Continue reading Switched On: Why it’s time for an iTunes TV subscription

Switched On: Why it’s time for an iTunes TV subscription originally appeared on Engadget on Thu, 04 Mar 2010 23:32:00 EST. Please see our terms for use of feeds.

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Each week Ross Rubin contributes Switched On, a column about consumer technology.

In its introductory press release, here’s what Sony has to say about the Dash, a “personal Internet viewer” that it announced at CES: “Featuring a vivid 7-inch color touch screen… Dash utilizes an existing home wireless connection to continuously deliver Internet content to its viewers.” And according to its SonyStyle.com site, here’s what that Dash has to say about itself: “I use over 1,500 free apps and your Wi-Fi connection to deliver the information and entertainment you crave… right to your bedroom, kitchen or office.” But Dash also has something to say about Sony, and for the most part, it’s an encouraging message.

Dash was one of the more distinct category-blurring products to emerge from Las Vegas in January. Its hardware is a hybrid between an alarm clock and digital picture frame and its content is a content mashup between Chumby widgets and Sony’s Bravia Internet Video Link offering. Dash was introduced just a few months after HP introduced its DreamScreen, another product that provides “glanceable” information from the cloud.

Continue reading Switched On: Sony’s forward Dash

Switched On: Sony’s forward Dash originally appeared on Engadget on Tue, 23 Feb 2010 17:59:00 EST. Please see our terms for use of feeds.

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Each week Ross Rubin contributes Switched On, a column about consumer technology.

How many apps does it take to screw in a light bulb? That was the question facing Microsoft as rival mobile operating systems backed by Apple and Google added tens of thousands of applications giving users stylus-free access to a wide range of capabilities. For a company whose co-founder trumpeted the notion of information at your fingertips, it was a bitter position. The light bulb wasn’t screwed, but Microsoft looked as though it was.

Finally, though, the light bulb has turned on, and it has lit a path in the opposite direction from the guiding user interface philosophy that characterized Windows Mobile, née Windows CE, since it powered devices known as Pocket PCs. With its miniature Start menu, menu bars and icons, Windows Mobile had been designed to present a familiar interface to those used to using Windows 95. In this case, however, familiarity bred contempt. As Microsoft’s Joe Belfiore repeated several times during his introduction of the new Windows Phone 7 OS, “the phone is not a PC.”

Continue reading Switched On: Making it different versus making a difference

Switched On: Making it different versus making a difference originally appeared on Engadget on Tue, 16 Feb 2010 17:30:00 EST. Please see our terms for use of feeds.

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Each week Ross Rubin contributes Switched On, a column about consumer technology.

One of the conundrums facing device makers today is how to add wireless connectivity to their products. E-readers such as the Amazon Kindle and Barnes & Noble Nook use internet access primarily for selling you more content, so it can be completely subsidized. Laptops, on the other hand, can consume large amounts of data, and so plans can run $60 per month and have capped bandwidth, even at that price. Apple and AT&T’s iPad pricing scheme attempts a compromise: a $15 prepaid for a minimal 250 MB per month that could serve the needs of many users (especially with a Flash-less browser and sideloaded video delivery), along with the option of a $30 unlimited plan.

For many users, though, there is another option: bring your own broadband. Last year, Novatel Wireless’s MiFi, launched in the U.S. by Sprint and Verizon Wireless, opened up the possibility for virtually any WiFi device to access the internet over 3G connections. Laptops without 3G cards could access the web from a car and the iPod touch became a functional iPhone — and in some parts of AT&T’s alleged network coverage, more functional than an iPhone.

Continue reading Switched On: I, hotspot

Switched On: I, hotspot originally appeared on Engadget on Thu, 11 Feb 2010 17:35:00 EST. Please see our terms for use of feeds.

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Each week Ross Rubin contributes Switched On, a column about consumer technology.

At the introduction of the iPad, Steve Jobs showed a simple slide illustrating one of the burning questions in the industry for many years. On the left was a smartphone. On the right was a laptop. And in the middle was a gap. Apple, like many companies in the PC industry, was seeking to create a product that filled this gap. Indeed, the iPad itself reflects elements of the Apple devices that flank it. Its enclosure resembles the silver metallic enclosure of a MacBook Pro, but inside, it has the ARM processor architecture and operating system of the iPhone.

But the iPad is but the latest in a long line of products and would-be general-purpose devices that seeks to fill this gap, most of them short-lived. Some of the more recent ones include the aborted Palm Foleo, the Sony Mylo, Nokia Internet Tablets, UMPCs, and MIDs. Why are so many companies convinced there is opportunity in these products?

Let’s turn back the clock to 2002, the year Handspring launched its first smartphone, the monochrome 160 x 160-pixel Treo 180. It was the year that Verizon Wireless launched the first 3G network in the U.S. and the year MobileStar declared bankruptcy after deploying public Wi-Fi throughout many Starbucks locations in 2001. In 2002, PC World awarded its World Class Award for ultralight notebooks to the Fujitsu LifeBook P-2000. It was less than three pounds and had a 10.6-inch screen, but was 1.6-inches thick and had a starting price of $1,499. And it couldn’t access Facebook, Hulu, YouTube or Engadget — because they didn’t exist.

Continue reading Switched On: Mined the gap

Switched On: Mined the gap originally appeared on Engadget on Sat, 06 Feb 2010 11:55:00 EST. Please see our terms for use of feeds.

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When Apple introduced the iPod in 2001 — some 250 million units ago, as Steve Jobs noted — it began with a laser-like focus on digital music. Swap out a hard drive and FireWire port for a cassette collection, and the product was clearly the reinvention of the Walkman. The first Switched On in 2004 pondered the iPod photo as a stepping stone to video. And by 2007, the iPhone and iPod touch had become capable of playing a broad array of content and would soon be able to extend their capabilities dramatically via apps.

Nonetheless, while the iPhone and iPod touch were nearly as close cousins as the 3G and non-3G flavors of the iPad, they were each rooted firmly in the existing categories of smartphones and MP3 players and positioned against products in that space. Despite its limited app support, nobody thinks of the Zune HD as a handheld tablet; it’s a digital media player that competes against the iPod touch.

Continue reading Switched On: Tabula rasa

Switched On: Tabula rasa originally appeared on Engadget on Sat, 30 Jan 2010 17:15:00 EST. Please see our terms for use of feeds.

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